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For eBusiness & Channel Strategy Professionals

Use Analytics To Create Mobile Best Practices

Continuous Improvement: The Mobile eBusiness Playbook

January 17, 2017


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This is the Continuous Improvement report in The Mobile eBusiness Playbook For 2019.

Why Read This Report

Few digital business professionals use mobile to transform customer experiences. They too often approach the use of mobile by asking "What should I do?" rather than "How should I do it?" Forrester recommends the iterative use of the IDEA cycle — the "A" (analytics) offers insights into how well mobile experiences can deliver the desired results to drive continuous improvement. Digital business professionals must develop their own best practices and set their own benchmarks. This report, part of the mobile eBusiness playbook, offers an overview of how best to do so. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Analytics Are Key To The Continuous Improvement Of Mobile Moments
  • Firms Must Create Insights Out Of Data To Drive Immediate Action
  • Define Your Measurement Strategy For Mobile Success
  • Recommendations

  • Mobile Analytics Pros Must Put Best Practices In Place
  • Supplemental Material
  • Related Research Documents

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