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For B2C Marketing Professionals

Use Gamification To Enable A Total Product Experience

Product Strategists Can Boost Product Engagement With Game Mechanics

December 1, 2011

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  • By Sarah Rotman Epps
  • with Annie E. Corbett,
  • J. P. Gownder,
  • Andia Vokshi

Why Read This Report

Product strategists need to begin thinking about how to integrate game mechanics into their product experiences, and this doesn't mean just adding a meaningless game to their applications or websites. Gamification can create a total product experience (TPE) by adding online and offline game mechanics and concepts to already-designed products and services. Forrester believes that this trend will continue to grow over the coming years and that product strategists need to start learning the ropes.

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Table of Contents

  • Product Strategists Can Enhance Products And Services Through Gamification

  • Integrate Game Mechanics Into Your Product — Whether Digital Or Physical
  • Related Research Documents