Trends Report

Use Gamification To Enable A Total Product Experience

Product Strategists Can Boost Product Engagement With Game Mechanics

December 1st, 2011
Sarah Rotman Epps, null
Sarah Rotman Epps
With contributors:
J. P. Gownder , Annie E. Corbett , Andia Vokshi

Summary

Product strategists need to begin thinking about how to integrate game mechanics into their product experiences, and this doesn't mean just adding a meaningless game to their applications or websites. Gamification can create a total product experience (TPE) by adding online and offline game mechanics and concepts to already-designed products and services. Forrester believes that this trend will continue to grow over the coming years and that product strategists need to start learning the ropes.

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