Decision Tool

Use In-App Messaging To Drive App Updates

Screen-Shot Examples Of In-App Messaging Highlight Best Practices

April 5th, 2019
Julie Ask, null
Julie Ask
With contributors:
Erin Sellers , Rachel Birrell

Summary

One of the most frequently asked questions Forrester receives from mobile app product owners is, “What do I need to do to drive app updates?” In-app messaging is one method. Progressively urgent nudging trumps ultimatums, especially if switching costs are low. If you are in retail banking, being polite and persistent will yield results. If you’re in a nice-to-have, not need-to-have, category, you’ll have to work harder. This PowerPoint deck contains annotated screen shots from financial services and other brands that show how to do in-app messaging well.

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