Trends Report

Use LinkedIn For Social Reach Marketing

Drive Awareness And Preference Among Business-Focused Consumers

June 26th, 2014
Kim Celestre, null
Kim Celestre
With contributors:
Melissa Parrish , Nate Elliott , Collin Colburn

Summary

If you still think of LinkedIn as just a recruitment network, you're missing out. LinkedIn's launch of multiple content-publishing-platform features has provided brands with a unique opportunity to reach professional and business-savvy audiences. And although the social network does not offer the breadth and stickiness of Facebook and Google+, its business-focused context and unique targeting offer high returns — but only if your brand has relevance to its professional members. This report shows you how LinkedIn is best for driving brand awareness and preference.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.