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For CIOs

Use Moonshot Innovations To Define Your Company's Future

Focus On Seemingly Unsolvable Problems, And Don't Stop Until You Succeed

May 7, 2019

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Why Read This Report

Successful digital transformation depends on innovation leadership, yet most companies' efforts focus on meeting current customer needs or responding to competitive threats. To ensure your innovation investments position your company for future market leadership, your CIO must assess how your customers' needs are evolving, which market and environmental changes require value shifts going forward, and how emerging technologies can help you create net-new customer value.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Build The Future: Empower Customers With New, Life-Changing Values
  • Tackle Moonshots That Align With Your Mission
  • Major World Problems Are The Market Needs That Drive Moonshots
  • Recommendations

  • Empower Your Organization To Make Moonshot Investments
  • Supplemental Material
  • Related Research Documents