Use POST To Build A Road Map For Mobile Engagement

November 29th, 2012

Simon Yates

With contributors:

Summary

How do you build a road map for something as fast-moving and disruptive as mobile apps, devices, and projects? Certainly not by letting projects unfold at random as budgets and sponsors appear. To control the chaos and anarchy of separate mobile efforts, the CIO's approach to mobile engagement should use a methodical though agile framework we call POST: people, objectives, strategy, and technology. This report lays out the core activities in each of these phases and gives you a framework for the execution and organizational changes you will need to make.

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