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For B2C Marketing Professionals

Use Personal Identity And Data Management To Future-Proof Your Privacy Practices

May 23, 2017

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Why Read This Report

Consumers are leaving a growing digital footprint across channels and media, and they are aware that marketers use this data for financial gain. With growing concerns about data security and privacy, individuals want to know when data about them is being collected, what is being stored and by whom, and how that data is being used. This has spurred the rise of the personal identity and data management (PIDM) industry, which promises to give consumers control over their own data. This report provides B2C marketers with insights to prepare for PIDM-driven change. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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