Use Social Data To Improve Your Social Marketing Maturity

January 5th, 2015

Kim Celestre

Nate Elliott

Allison Smith

With contributors:

Mary Pilecki , Collin Colburn

Summary

A brand's data capabilities, which include the ability to use customer insights (CI) to inform social and nonsocial marketing programs, are key to advancing social marketing maturity. But few marketing leaders know how to convert their social data into meaningful insights that help them win, serve, and retain their customers. In this report, Forrester discusses how your social data can improve your overall social marketing effectiveness — and describes the actions you can take today to get started.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.