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For B2C Marketing Professionals

Use Social Data To Improve Your Social Marketing Maturity

January 5, 2015

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Why Read This Brief

A brand's data capabilities, which include the ability to use customer insights (CI) to inform social and nonsocial marketing programs, are key to advancing social marketing maturity. But few marketing leaders know how to convert their social data into meaningful insights that help them win, serve, and retain their customers. In this report, Forrester discusses how your social data can improve your overall social marketing effectiveness — and describes the actions you can take today to get started.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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