Use Social Intelligence To Improve Email Marketing Success
September 23, 2011
Why Read This Report
Although social media gives interactive marketers the opportunity to gather more data than ever about customers, few marketers use this data to improve the performance of their email marketing programs. This report will show marketers how to use social intelligence to increase the relevance of their email content, improve their email creative, and find new criteria for segmentation, and will identify which vendors they'll need for support.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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