Use Social Intelligence To Improve Email Marketing Success

September 23rd, 2011

Lucilla De Sarlo

With contributors:

Nate Elliott , James McDavid

Summary

Although social media gives interactive marketers the opportunity to gather more data than ever about customers, few marketers use this data to improve the performance of their email marketing programs. This report will show marketers how to use social intelligence to increase the relevance of their email content, improve their email creative, and find new criteria for segmentation, and will identify which vendors they'll need for support.

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