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For Customer Insights Professionals

Use The Goal-KPI-Action-Data (GKAD) Framework To Align, Measure, And Act

Beginner Level: Process Practices For Insights-Driven Businesses

May 17, 2019

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This report is part of "Act: Beginner Level" in The Insights-Driven Business Playbook.

Why Read This Report

Firms must transform into insights-driven businesses. These businesses use data for insights that are always actionable, and they make insights-to-action a team sport. They accomplish this by aligning across silos on the outcomes that matter most and applying actionable insights to optimizing them. This report provides a framework that customer insights pros can use to align business, operations, data, and technology colleagues on common goals. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Data Insights Are Only As Valuable As The Outcomes They Improve
  • Drive Actions With The Four-Step Goal-KPI-Action-Data Method
  • Recommendations

  • Take The Initiative And Lead On Bridging The Alignment Gap
  • Related Research Documents

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