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For Customer Insights Professionals

Use The Insights Center Of Excellence To Orchestrate Analytics Across Organizational Silos

Organization: The Customer Analytics Playbook

January 4, 2019

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This is the Organization report in The Customer Analytics Playbook For 2019.

Why Read This Report

Customer insights (CI) pros struggle with how to mature their capabilities in driving more actions from data and insights. How you organize affects your success. This report shows that the insights center of excellence has become a leading organizational model to drive customer obsession. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in new data and examples.

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Table of Contents

  • Despite Advances, Your Approach To Insights Is Holding You Back
  • There Are Three Organizational Models
  • Recommendations

  • Drive More Insights To Actions With A Center Of Excellence
  • Supplemental Material
  • Related Research Documents

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