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For B2B Marketing Professionals

Use Third-Party Content To Attract And Persuade Elusive B2B Buyers

Decision-Makers Prefer Neutral Expertise And Data When Selecting Technology Solutions

June 23, 2016

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Why Read This Report

What you have to say to business buyers is more important than where you choose to say it. Content that is credible, objective, and trustworthy fits the bill, but only if marketers use qualified experts independent of their brand and influence to deliver data-driven points of view. Credible content also helps your prospects persuade their stakeholders and accelerate the sales process. This research shows B2B marketers how to source, develop, and use credible content to build a sustained, industrywide brand conversation.

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Table of Contents

  • Buyers Still Don't Get What They Need From Business Content
  • Adopt This Three-Pronged Approach To Produce Credible Content
  • Recommendations

  • Make Content Credibility A Competitive Differentiator
  • Supplemental Material
  • Related Research Documents

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