Trends Report

Use Marketing Dashboards To Uncover Customers' Behavior

A Practical Guide For Business And Technology Professionals To Build Effective Marketing Dashboards Together

March 7th, 2016
With contributors:
Mary Pilecki , Holger Kisker, Ph.D. , Arleen Chien , Kara Hartig


Customer insights (CI) professionals are tasked with measuring, analyzing, and optimizing marketing activities. But they struggle to find the right dashboard to share insights across the organization. CI pros also face challenges in translating business dashboard needs into technical requirements, creating a wedge between application development and delivery pros (AD&D) and CI pros. In this report, CI pros will learn how to harness the core capabilities of dashboards and how to connect with AD&D pros to turn dashboard dreams into reality.

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