Use Marketing Dashboards To Uncover Customers' Behavior

A Practical Guide For Business And Technology Professionals To Build Effective Marketing Dashboards Together
March 7th, 2016
With Contributors:
Holger Kisker, Ph.D.
Arleen Chien
and Kara Hartig


Customer insights (CI) professionals are tasked with measuring, analyzing, and optimizing marketing activities. But they struggle to find the right dashboard to share insights across the organization. CI pros also face challenges in translating business d

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