Summary
Successful digital transformation depends on innovation leadership, yet most firms’ efforts focus on meeting current customer needs or responding to competitive threats. To ensure that your innovation investments position your company for future market leadership, tech executives must assess how customers’ needs are evolving, which market and environmental changes require value shifts going forward, and how emerging technologies can help create net-new customer value. This report shows CIOs how past moonshots by Apple, NASA, Google, and others created technologies and models that defined new standards and apply lessons from these examples to their innovation journeys.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.