Why Read This Report
Businesses have changed the way they buy goods and services in the age of the customer, but they have done little to adapt the way they sell. Configure-price-quote (CPQ) vendors offer solutions to align the right products with the right customers and streamline the work required in each transaction. This report helps application development and delivery (AD&D) professionals supporting sales organizations understand how CPQ vendors have designed their offerings to help companies improve sales effectiveness and increase top-line growth.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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