Save or Share this Report

For B2B Marketing Professionals

Vendor Landscape: European Marketing Automation Vendors, 2016

Unique Requirements Drive Slower But Steady Martech Adoption

July 8, 2016

Primary author headshot


Why Read This Report

A wealth of new marketing automation technologies are now available to help B2C marketers manage customer engagement, B2B marketers manage leads, and all marketers manage other marketing processes, such as campaigns and digital asset management. Forrester has tracked European martech vendors based on client inquires and surveys for the past five years; this report features profiles of all the vendors new to this analysis in 2016 as well as those featured in previous reports.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2495 USD).


Table of Contents

  • Marketing Technology Must Now Support Marketing In Context
  • European Marketers Face Unique Challenges
  • The European Marketing Technology Industry Is Well Established
  • Recommendations

  • Plan For The Inevitable Systems Integration
  • Supplemental Material
  • Related Research Documents