Vendor Landscape: European Marketing Automation Vendors, 2016
Unique Requirements Drive Slower But Steady Martech Adoption
July 8, 2016
Why Read This Report
A wealth of new marketing automation technologies are now available to help B2C marketers manage customer engagement, B2B marketers manage leads, and all marketers manage other marketing processes, such as campaigns and digital asset management. Forrester has tracked European martech vendors based on client inquires and surveys for the past five years; this report features profiles of all the vendors new to this analysis in 2016 as well as those featured in previous reports.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($2495 USD).Purchase
Table of Contents
- Marketing Technology Must Now Support Marketing In Context
- European Marketers Face Unique Challenges
- The European Marketing Technology Industry Is Well Established
- Plan For The Inevitable Systems Integration
- Supplemental Material
- Related Research Documents
The L2RM Center Of Excellence Helps Build New Roles, Skills, And Structures For L2R Success
March 8, 2016 | Lori Wizdo
New Technologies Emerge To Help Unearth Buyer Insight From Mountains Of B2B Data
July 13, 2015 | Laura Ramos
From Big Data To Actionable Insight: The Role Of Predictive Analytics In B2B Marketing
June 15, 2015 | Laura Ramos