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For B2B Marketing Professionals

Vendor Landscape: European Marketing Automation Vendors, 2016

Unique Requirements Drive Slower But Steady Martech Adoption

July 8, 2016

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Why Read This Report

A wealth of new marketing automation technologies are now available to help B2C marketers manage customer engagement, B2B marketers manage leads, and all marketers manage other marketing processes, such as campaigns and digital asset management. Forrester has tracked European martech vendors based on client inquires and surveys for the past five years; this report features profiles of all the vendors new to this analysis in 2016 as well as those featured in previous reports.

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Table of Contents

  • Marketing Technology Must Now Support Marketing In Context
  • European Marketers Face Unique Challenges
  • The European Marketing Technology Industry Is Well Established
  • Recommendations

  • Plan For The Inevitable Systems Integration
  • Supplemental Material
  • Related Research Documents