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For Application Development & Delivery Professionals

Vendor Landscape: SFA Solutions For The Evolved Sales Force

SFA Vendors Are Finally Listening To The Needs Of Modern Sellers

November 10, 2016

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Why Read This Report

Many organizations don't realize the potential of their sales force automation (SFA) investments. They roll out these applications to increase transparency into sales activities and create sales process consistency, but gaps in seller-focused functionality lead to user adoption woes. SFA vendors have closed many of these gaps by putting sellers at the center of their product enhancements. This report helps application development and delivery (AD&D) professionals identify, select, and implement SFA solutions to anchor their sales technology strategies and drive seller productivity.

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Table of Contents

  • Your Salespeople Aren't Effective When They Have The Wrong Tools
  • B2B Selling Has Changed, So Your SFA Strategy Must, Too
  • Modern Buyer Demands Fuel Innovation In The SFA Market
  • Choose The Best-Fit SFA Solution For Your Sales Team's Needs
  • Recommendations

  • Put Salespeople At The Heart Of Your SFA Technology Discussion
  • Supplemental Material
  • Related Research Documents