Trends Report

Vendor Landscape: Second-Screen Ad-Syncing Solutions

Boost TV Advertising With Synchronized Online Advertising Campaigns

April 21st, 2016
Samantha Merlivat, null
Samantha Merlivat
With contributors:
Luca S. Paderni , Kasia Madej , Laura Glazer

Summary

Consumers' increasing use of connected screens while they're watching TV draws their attention away from TV content and commercials. Smart marketers see this as an opportunity and not a threat: It's a new way to reach consumers, with media placements adjacent to TV. This report focuses on how to sync online display, social, and search advertising with TV commercials. It presents the gains marketers can achieve by calibrating second-screen online campaigns to TV ad placements, lays out the different methods for doing so, and investigates the key vendors offering solutions to sync advertising across TV and online.

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