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For CIOs

Vendor Landscape: Technology Business Management Solutions

Customer-Obsessed Firms Must Manage Tech-Based Customer Value

October 31, 2016


  • By Eveline Oehrlich,
  • Sophia I. Vargas
  • with Bobby Cameron,
  • Aaron Kinch,
  • Diane Lynch

Why Read This Report

CIOs and their leadership teams can no longer leave the analysis, management, and optimization of technology management costs to spreadsheets and uncoordinated processes. Those who want a seat at the table must enable their firms to be customer-obsessed — customer-led, insights-driven, fast, and connected. To understand and manage technology to enable customer obsession, CIOs must free funds through effective and efficient operations and shift them to innovations, managing technology from a business perspective. This report explains technology business management (TBM), its benefits, and the solutions that support it.

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Table of Contents

  • Customer Obsession Requires Technology Visibility And Management
  • Customer Obsession Requires Technology Business Management
  • Tech Roles Align On TBM Objectives But Apply TBM Differently
  • TBM Success Requires A Set Of Five Essential Capabilities
  • Vendor Landscape
  • Recommendations

  • Make Your TBM Adoption Fast And Productive
  • Supplemental Material
  • Related Research Documents