Trends Report

Vendor Landscape: Collaborative Work Management For The Enterprise

Serving Customers Requires Tools That Work The Way Users Work

August 28th, 2015
With contributors:
Alex Cullen , Leslie Owens , Diane Lynch


When the customer is the central focus of a company's strategy, its employees must work together more efficiently. Every day, employees focus their activities on helping their companies win, serve, and retain customers, even if the employees aren't engaging face-to-face. Cross-functional and cross-organizational initiatives are becoming the norm, and sharing information is essential; unfortunately, employees require a multitude of applications to do this. Firms are demanding more-seamless user experience for the technologies that employees use, and as a result, a new market that brings together task management and collaboration has emerged. Collaborative work management (CWM) tools enable employees to address both needs in the same application. This report describes this emerging market and highlights how these solutions can help project managers and enterprise architecture (EA) leaders enable teams to work together effectively.

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