Trends Report

Vendor Landscape: Sales Enablement Automation

A Multitude Of Solutions Focused On Seller Efficiency And Effectiveness

March 21st, 2016
SW
Steven Wright
With contributors:
Peter O'Neill , Shanta Samlal-Fadelle , Mary Shea, PhD , Jacob Milender , Matthew Camuso , Tyler Thurston

Summary

One measure of the market for sales enablement is the sheer number of vendors in the space. Another is the high average annual growth of 38% for 18 of those vendors surveyed. But measuring and understanding just what sales enablement automations solutions do is not as simple a task. This report profiles in detail the functional areas supported by most of the vendors. The related toolkit gives a more detailed view of each vendor and how their solutions support Forrester's sales enablement execution goals.

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