Marketers bring a tainted legacy of interruptive TV ads when they approach digital video. It's no wonder preroll branded videos are the leading reason why customers activate ad blockers. Marketers must stake out a new course that relies on producing videos their customers choose to watch, not ones they're forced to. This report describes three engagement strategies for video: one for customers who are trying to relate to a purchase decision, and two for those who are just online consuming content.