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For B2C Marketing Professionals

Video Strategy For The Post-Digital Age

Stop Making Videos That Interrupt And Irritate Customers; Start Making Videos That Interest And Intrigue Them

September 2, 2016

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Why Read This Report

Marketers bring a tainted legacy of interruptive TV ads when they approach digital video. It's no wonder preroll branded videos are the leading reason why customers activate ad blockers. Marketers must stake out a new course that relies on producing videos their customers choose to watch, not ones they're forced to. This report describes three engagement strategies for video: one for customers who are trying to relate to a purchase decision, and two for those who are just online consuming content.

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Table of Contents

  • Digital Video Must Interest Customers, Not Interrupt And Irritate Them
  • Plan Your Video Strategy Based On Customers' Motives And Mindset
  • Manage Video Content To Get The Most Mileage From Your Investment
  • Recommendations

  • Figure Out What Videos Your Customers Appreciate — Pronto
  • Supplemental Material
  • Related Research Documents

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