Save or Share this Report

For CIO Professionals

Voice And Messaging Are Not Dead

Prepare For The Implications Of Over-The-Top Communications

January 16, 2013

Why Read This Report

Telecom carriers' core revenue base, voice and messaging, is under attack from the over-the-top (OTT) business model. Given the financial importance of voice and messaging revenues for carriers, they must prioritize the defense of future cash flow potential from these services. In this report, we outline how telecom carriers can adjust their voice and messaging strategies to the OTT world. The adjustment process opens up opportunities in the form of increased data revenues and joint go-to-market approaches with over-the-top providers. Moreover, successful carriers will build the platform to push context-enabled communications in the form of device and app embedded voice, messaging and video services, and web-enabled communication.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • New Voice And Messaging Services Undermine Existing Carrier Business
  • Carrier Losses Do Not Translate Into Equal Gains For OTT Providers
  • Transform The Business Model To Tackle The OTT Challenge

  • Carriers Need To Restructure Operationally To Protect Their Core
  • Supplemental Material
  • Related Research Documents

Recommended Research