Case Study

Wanted: Disruptive CIOs To Drive Digital Business

Case Study: New England Biolabs

June 2nd, 2014
Andrew Smith, null
Andrew Smith
Nigel Fenwick, null
Nigel Fenwick
With contributors:
Khalid Kark , Kelsey Murphy

Summary

Digital trends are changing business. The markets you operate in and the way you conduct business are already transformed by digital innovations. As a result, the CIO must implement and run new technologies that ultimately win, serve, and retain customers and transform your business into a digital business. This report highlights how Ken Grady, CIO of New England Biolabs (NEB), is disrupting the status quo and moving his firm toward digital. This case study illustrates how Grady deployed innovative digital solutions to improve the customer experience and drive future business success.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.