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For B2C Marketing Professionals

We Can Hear You Now

Use Voice Interaction Technology As A Product Differentiator

June 6, 2011

Authors

  • By Charles S. Golvin,
  • Seth Fowler
  • with J. P. Gownder,
  • Vidya L. Drego,
  • Annie E. Corbett

Why Read This Report

Voice interaction technology has made steady advances both in quality and breadth of application in recent years. Product strategists should seize the opportunity to selectively integrate voice into their products while it is still a differentiating feature. Doing so effectively requires careful analysis of the ways in which customers experience the product in order to identify where voice enhances the product's value.

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Table of Contents

  • Voice Interaction Technology Is Ready For Prime Time
  • Product Strategists Should Seize The Voice Interaction Opportunity
  • RECOMMENDATIONS

  • Leverage Voice As A Product-Differentiating Feature
  • Supplemental Material
  • Related Research Documents

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