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For Application Development & Delivery Professionals

Weave Support For Text Chat Into Your Omnichannel Customer Service Strategy

Text Messaging Is The "Non-App" Application For Customer Service

September 1, 2015

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Why Read This Report

Application development and delivery (AD&D) professionals face a distinct challenge serving the increasingly mobile customer. Getting consumers to download, install, and regularly use mobile applications is a challenge. The pervasiveness and familiarity of text messaging makes it an ideal channel to win, serve, and retain customers who require assistance from a contact center agent. This report looks at text chat in the context of other support channels, types of technology solutions available, and the challenges AD&D professionals face to effectively weave it into the broader mix of omnichannel customer service and support technologies in their enterprise.

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Table of Contents

  • The Importance Of Incorporating Interactive Text In Your Channel Mix
  • For All Its Advantages, Text Chat Faces Key Challenges
  • Support For Text Chat Has Subtle Differences From Other Channels
  • RECOMMENDATIONS

  • Support Text Chat To Capture Additional Mobile Moments
  • Supplemental Material
  • Related Research Documents

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