Trends Report

Web-Based Consumer Productivity Applications Are A Threat In Waiting To Microsoft Office

March 16th, 2009
NS
Nathan Safran
With contributors:
J. P. Gownder , Courtney Tincher , Dan Wilkos

Summary

Web-based consumer productivity applications have not yet captured consumers' attention. Only 3% of North American online adults regularly use Google Docs, while 73% use Microsoft Office products. In the short term, product strategists should target netbook owners and increase storage limits. In the long term, they must revamp the image of online productivity software by assuring users that they have dealt with issues like backward compatibility with Microsoft Office files, file security, and providing a familiar user interface (UI).

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