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For CIOs

Welcome To The Empowered Era

An Empowered Report: Reinvent Yourself To Serve Empowered Customers And Employees

November 1, 2010

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Why Read This Report

Your customers and your employees have more power than ever before. Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources. To succeed in an era of empowered customers, you must empower employees to solve customer and business problems. First, build bridges to your marketing and customer service teams to help these teams scale up new customer solutions. Then give employees the safety net and permission to be your greatest source of innovation and breakthrough ideas. You have an opportunity to reinvent yourself and the role of IT to become the chief technology advisor and enabler of empowered initiatives. Seize the opportunity.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Groundswell Technologies Empower Individuals
  • The Empowered Era Requires A Whole-Company Response
  • Sweep Away Organizational Barriers To Solve Customer And Business Problems
  • You've Been Here Before: eCommerce Demanded A Whole-Company Response Too

  • What The Empowered Era Means For CIOs: A New Agenda Of Relevance
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