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For B2B Marketing Professionals

What Do Reps Believe Makes A Meeting Successful?

October 31, 2013

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Authors

  • By Mark Lindwall
  • with Scott Santucci,
  • Bradford J. Holmes,
  • Michael Shrum

Why Read This Report

Salespeople in different roles (e.g., strategic accounts, geographic, inside sales) and with different levels of experience have very different perspectives on selling — or do they? There are some things you should know about what salespeople think about buyers if you want them to sell more. If you're a leader in sales, training and development, marketing, product marketing or management, or another role with responsibility for enabling salespeople to achieve your company's revenue target, you may be surprised to learn what salespeople think makes sales meetings with prospective buyers successful.

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Table of Contents

  • The Six Reasons Salespeople Say Meetings Are Successful
  • What Are The Implications?
  • RECOMMENDATIONS

  • Develop A Deeper Understanding Of Your Sales Force
  • Supplemental Material
  • Related Research Documents

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