What Gen Y Really Thinks About Your IT Department
Younger Employees Are More Open To Working With IT Than You've Been Led To Believe
April 1, 2011
Why Read This Report
Gen Yers — those born between 1980 and 2000 — generate lots of buzz in the business community. Business leaders see this group's affinity for social, collaboration, and mobile technologies as potentially disruptive to their businesses. But are Gen Yers' views on technology really that different than their older Gen X, Baby Boomer, and senior counterparts? Forrester's latest data on the attitudes and behaviors of Gen Yers suggest the answer is "no." Oversimplified generational stereotypes will do little to shape effective technology policies and strategies for this group. Instead, Forrester recommends embracing this population for input into IT strategies and basing workforce technology decisions on more fact-based, robust worker profiles.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Map Your Way To Your Information Strategy's Business Outcomes
December 29, 2016 | Gene Leganza
I&O Automation In 2016 And Beyond
January 8, 2016 | Jean-Pierre Garbani
EA Capabilities Must Change To Accelerate The BT Agenda
August 13, 2015 | Alex Cullen