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For eBusiness & Channel Strategy Professionals

What Stops Consumers From Buying Online

Inhibitors Of Online Shopping Behavior In Europe

October 29, 2010


  • By Patti Freeman Evans,
  • Andrea Carini
  • with Molly Simpson,
  • Benjamin Zeidler

Why Read This Report

Even during the economic recession, online sales have kept growing as have online buyers: We project that 153 million Europeans will shop online in 2010. Despite this growth, 31% of online adults are still refraining from buying online. There are two major areas that eBusiness professionals can tackle to convince Europeans to transact online: shipping/return issues and online security and service.

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  • eCommerce Holdouts Trail Online Shoppers On Income And Education
  • Trust And Delivery Improvements Can Convince Holdouts To Transact Online

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