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For Enterprise Architecture Professionals

What You Need To Go From Data Rich To Insights Driven

November 14, 2016


Why Read This Report

Forrester's research shows a strong correlation between higher rates of revenue growth and two factors: a better customer experience and a concerted effort to use data to be insights driven. Coincidence? Hardly. Our research into how customer-obsessed firms do what they do revealed that becoming insights driven was one of four fundamental shifts in operating principles common to successful organizations. This report shows what being insights driven looks like and lays out the fundamental enablers that enterprise architects must put in place to make that journey. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently to provide the latest survey data.

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Table of Contents

  • To Be Customer-Obsessed, Shift To Becoming Insights Driven
  • Embrace Data, People, Process, And Technology Changes
  • Formal Processes Standardize Behavior Patterns That Enable Insights
  • What It Means

  • The Era Of Data-Aided-Everything Will Change How We Work
  • Supplemental Material
  • Related Research Documents

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