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For eBusiness & Channel Strategy Professionals

What You Need To Know About Mobile Payments In China

April 1, 2014

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Why Read This Report

China has the world's largest mobile phone market, with both smartphone penetration and mobile Internet adoption surging. Online retailers in China are seeing rapid growth of traffic and sales from mobile users and increasing usage of mobile payments. China's government, giant eCommerce players, major credit card networks, and mobile operators all have skin in the mobile payments game and competitive tensions run high. It's important for eBusiness and channel strategy professionals to understand market trends, typical usage scenarios, and local mobile payment options available to Chinese consumers. This report provides an overview of the mobile payment market landscape in China, including offerings from key players such as Alibaba, Tencent, and UnionPay. It also discusses the specific issues that eBusiness professionals must consider when setting their mobile strategies in China. It builds on the report for infrastructure and operations professionals entitled "Making Informed Mobile Payment Investments In China," originally published on April 16, 2013.

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Table of Contents

  • China's Mobile Payment Market Is Developing Quickly
  • Early Mobile Payment Pioneers Are Emerging
  • Mobile Payments Must Advance Merchant And Customer Needs
  • recommendations

  • Mobile Payment Success Is Built On Business Context And Buy-In
  • Supplemental Material