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For B2B Marketing Professionals

What's On A Seller's Agenda?

August 13, 2013

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Authors

  • By Norbert Kriebel
  • with Scott Santucci,
  • Bradford J. Holmes,
  • Michael Shrum

Why Read This Report

Your buyers have changed and there are some things you should know about them if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other leader with responsibility for achieving your company's revenue goals, when you meet with executive buyers, they would like more time on the agenda spent talking about their challenges and how you can partner to make their initiatives successful.

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Table of Contents

  • What Do You Want To Talk About: Products Or Buyer Problems?
  • Supplemental Material
  • Related Research Documents

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