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For B2B Marketing Professionals

What's Possible With Predictive Marketing Right Now?

Three Use Cases Illustrate The Power Of Predictive In B2B Marketing

July 25, 2016


  • By Allison Snow,
  • Laura Ramos
  • with Peter O'Neill,
  • Matthew Camuso,
  • Peggy Dostie

Why Read This Report

B2B marketers accountable for pipeline and deal acceleration can't ignore predictive marketing. Expectations that it will expose the best-fit and most-likely-to-purchase accounts, crush conversion rates, and inform how to spend marketing dollars abound. However, the magic of predictive depends on internal factors — data quality, alignment, and go-to-market strategy — as much as external signals. This report examines three categories of use cases that dominate early predictive success and lay the foundation for more complex use of predictive marketing analytics.

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Table of Contents

  • B2B Marketers Are Enamored With Predictive Marketing
  • Focus On Three Use Cases To Create Early Predictive Success
  • Recommendations

  • Set The Stage For Predictive Marketing Success
  • Supplemental Material
  • Related Research Documents

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