When And How To Run A DSP Head-To-Head Test
Follow These Simple Rules To Set Yourself Up For Success
February 14, 2012
Why Read This Report
Digital media buyers are hungry for tools that make buying, management, and optimization simpler. Enter demand-side platforms (DSPs). DSPs improve the complex media buying technology stack by offering a nearly one-stop buying solution for programmatic media. However, DSP vendors' pitches can all sound alike, making it tough to know which one to choose. Forrester recommends a head-to-head testing approach for marketers who want to look under the hood and compare a couple of DSPs in action. This document provides simple rules and a detailed checklist to help you run a clean, successful head-to-head test.
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