Advanced Search

Save or Share this Report

For B2B Marketing Professionals

When To Socialize Online With B2B Buyers

The Social Technographics® Of Business Buyers Reveals Purchasing Influencers

December 30, 2010

Primary author headshot

Authors

  • By Jeff Ernst
  • with David M. Cooperstein,
  • Matthew Dernoga,
  • Zachary Reiss-Davis

Why Read This Report

Does the hype that surrounds social media's impact on how consumers buy translate to business environments? Forrester's North American And European B2B Social Technographics® Online Survey, Q1 2010, shows that while business buyers in marketing, finance, and human resources (HR) are using social media for business purposes, they still rely on traditional sources of information when making business buying decisions. Business-to-business (B2B) marketing leaders need to use social media to start building trusted relationships before prospects are in an active buying cycle, and this effort must link back to support for sales teams and other offline influencers.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Tools And Templates

Vendor Selection Aids

vendor selection icon
  • People — Peers, Consultants, Sales Reps — Have The Most Impact On Vendor Selection

Table of Contents

  • Business Buyers Are Going Social
  • Match Social Media Marketing Strategy With Problem-Solving Behaviors
  • RECOMMENDATIONS

  • What's The Problem? That's The Question To Ask
  • Supplemental Material
  • Related Research Documents

Recommended Research