Where To Get Help With Customer Influence
August 2, 2011
Why Read This Report
Identifying and tapping customer influence remains a popular topic for Customer Intelligence professionals. But with all of the interest, most see influence as a nebulous concept. Some of the interest comes from the growth in social media, but social data is only one part of the customer influence picture. Customer Intelligence (CI) professionals seeking to uncover customer influence will find best results by working with third parties for assistance. Today, social listening tools, agencies, and database marketing service providers each address the influence market with their own view of customer influence. CI professionals looking for help must first determine their influence strategies, review their customer bases, and evaluate their internal resources.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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