Where US Online Leisure Travelers Visit And The Types Of Trips They Research Online
February 11, 2008
Why Read This Report
In a soft market, travel eBusiness professionals will succeed only if they first master the essentials: knowing what categories of destinations US online leisure travelers visit and the types of trips they research online. The most popular destination categories, such as cities and beaches, are not necessarily the most likely to be researched online. Instead, the Internet plays a larger role for niche destinations like spa and ski vacations. Of the many reasons for taking a leisure trip, travelers will turn to the Web for trips that involve more consideration, such as family vacations and romantic getaways, versus casual trips, such as visiting friends and relatives. Travel eBusiness professionals can use these insights to direct online site features like trip-type navigation, keyword search, and social tagging.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
US Mobile Travel Bookers
October 3, 2013 | Molly Huie
Travel's Rough First Half Of 2009 Will Increase Its Reliance On eBusiness
February 2, 2009 | Henry H. Harteveldt
US Online Travelers' Outlook On The Economy And Spending
December 17, 2007 | Henry H. Harteveldt