Trends Report

Who Are Automotive Video Viewers?

And Who Will They Become?

March 6th, 2009
Patti Freeman Evans, null
Patti Freeman Evans
With contributors:
Bailey Liackman , Thomas Cummings , Angie Polanco

Summary

Automotive online video viewers — consumers who found online videos helpful in their car-buying process — make up a small and distinct segment of car shoppers. They are young buyers with higher than average household incomes and a desire to purchase relatively expensive cars. Even though the vast majority of car buyers haven't used online video to aid their research, most are interested, and automotive marketers must be aware of their individual preferences for different types of content.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.