Save or Share this Report

For eBusiness & Channel Strategy Professionals

Who Are Automotive Video Viewers?

And Who Will They Become?

March 6, 2009

Primary author headshot

Authors

  • By Patti Freeman Evans
  • with Bailey Liackman,
  • Thomas Cummings,
  • Angie Polanco

Why Read This Report

Automotive online video viewers — consumers who found online videos helpful in their car-buying process — make up a small and distinct segment of car shoppers. They are young buyers with higher than average household incomes and a desire to purchase relatively expensive cars. Even though the vast majority of car buyers haven't used online video to aid their research, most are interested, and automotive marketers must be aware of their individual preferences for different types of content.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase