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For B2C Marketing Professionals

Who Flocks To Twitter?

December 12, 2009

Authors

  • By Sean Corcoran,
  • Josh Bernoff
  • with Cynthia N. Pflaum,
  • Emily Bowen

Why Read This Report

Eight percent of US online adults post and read updates on Twitter at least monthly, while another 4% read but don't post. While modest, both of these groups will prove powerful for marketers to tap. They're influential and highly active in social applications. Moreover, these Tweeters want to interact with you: 26% say they recently started to follow a company on Twitter. To tap this channel profitably, concentrate on delivering value, not just promoting your brand. Quickly engage people who mention your brand, share content worth tweeting about, recognize what tweets work, and dedicate staff to managing your Twitter presence.

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