Who Flocks To Twitter?
December 12, 2009
Why Read This Report
Eight percent of US online adults post and read updates on Twitter at least monthly, while another 4% read but don't post. While modest, both of these groups will prove powerful for marketers to tap. They're influential and highly active in social applications. Moreover, these Tweeters want to interact with you: 26% say they recently started to follow a company on Twitter. To tap this channel profitably, concentrate on delivering value, not just promoting your brand. Quickly engage people who mention your brand, share content worth tweeting about, recognize what tweets work, and dedicate staff to managing your Twitter presence.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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