Who Flocks To Twitter?

December 12th, 2009

Sean Corcoran

Josh Bernoff

With contributors:

Cynthia N. Pflaum , Emily Bowen

Summary

Eight percent of US online adults post and read updates on Twitter at least monthly, while another 4% read but don't post. While modest, both of these groups will prove powerful for marketers to tap. They're influential and highly active in social applications. Moreover, these Tweeters want to interact with you: 26% say they recently started to follow a company on Twitter. To tap this channel profitably, concentrate on delivering value, not just promoting your brand. Quickly engage people who mention your brand, share content worth tweeting about, recognize what tweets work, and dedicate staff to managing your Twitter presence.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.