Advanced Search

Save Or Share This Report

For B2C Marketing Professionals

Who Will Pay For Online Content?

Integrate Social Media To Attract European Online Movie Buyers

November 4, 2009

Authors

  • By Nick Thomas
  • with Mark Mulligan,
  • Erik Hood

Why Read This Report

Despite widespread gloom, it appears that European Internet users are willing to pay for certain kinds of online content, including music, movies, and eBooks, although none of these markets is anywhere near maturity. Understanding how and where current and potential buyers of movies, for example, consume media online will help consumer product strategists build a successful premium service in what is set to be a crowded marketplace in 2010. The popularity of multitasking among online movie buyers indicates the importance of integrating both social tools and a coherent multiplatform approach to maximize the paying audience in the future.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research