Trends Report

Who's Shopping Online In Canada?

Canadian eCommerce Adoption Remains Stagnant

July 25th, 2007
Carrie Johnson, Chief Product Officer
Carrie Johnson Chief Product Officer
With contributor:
Peter Hult

Summary

Online adoption continues to build momentum in Canada, but eCommerce adoption does not: The number of Canadian consumers shopping online during 2006 remained stagnant over 2005. What's holding back Canadians from shopping online? A lingering preference for the hands-on shopping experience and concerns about the security of online shopping. As a country without a direct buying history, online shopping in Canada will never become a mainstream activity. But, US retailers still have an opportunity to sell to Canadians online — especially when the Canadian dollar gains strength over the US dollar.

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