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For Customer Experience Professionals

Why Agile Matters For Customer Experience

Agile Helps CX Professionals Fast-Track And Hone CX Programs

July 1, 2014

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Why Read This Report

Customer experience (CX) professionals disillusioned with traditional development methods that are slow and lead to broken experiences embrace Agile to fast-track and hone their programs. Agile adds rigor and discipline to customer experience management practices by developing experiences iteratively with regular consumer feedback. To use Agile to their advantage, CX pros must create a shared vision for a consistent experience, collect insights in a manner appropriate to Agile's workflow, and integrate current experience metrics. As new business realities continue to push Agile adoption, CX pros will need to refashion their approach to customer understanding, measurement, and design.

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Table of Contents

  • CX Professionals Embrace Agile To Get Results
  • Fast-Track And Hone Your CX Journey With Agile
  • WHAT IT MEANS

  • Customer Measurement And Design Will Never Be The Same
  • Supplemental Material
  • Related Research Documents

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