Why Consumers And Retailers Alike Are Embracing Reserve-And-Collect

Store pickup is a tried-and-true form of fulfillment for omnichannel retailers but not all store pickup programs were created equal. In fact, today there are fundamental differences in programs between retailers and worse still, there is little commonality when it comes to the branding of these programs and terminology used to describe them. This report sets out to explore the pros and cons of different store pickup implementations and takes a detailed look at how retailers can improve customer experience by ditching preconceptions and empowering the online consumer with more control over his or her store pickup options.