Trends Report

Why Consumers Subscribe To Retail Emails

Understand How To Find New Email Subscribers And Keep Their Interest

May 13th, 2009
JK
Julie Katz
With contributors:
Carlton Doty , Emily Murphy , Thomas Cummings

Summary

Boom times are over for retailers, and email marketers need a way to retain the customers they have. Lucky for retailers, they have a deep history with email and robust lists. To meet current email subscriber needs, they'll need a stronger understanding of why consumers sign up in the first place. Armed with this information, retail email marketers should play up sales information without abandoning a focus on trends. How? They should improve their preference centers, promote email discounts everywhere consumers shop, and allow influential consumers to spread their messages.

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