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Why Shoppers Buy At General Retailers In France And The UK

European Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase

October 24, 2014

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Why Read This Report

Consumers are more empowered today than ever before to choose where and when they shop. Forrester sought to develop an understanding of how and why consumers choose a retailer and what they expect from the retailers from which they buy. This report focuses on UK and French online consumers and helps European retailers understand the driving factors behind consumers' retailer choices and what keeps them coming back. This report builds on an earlier report that focused on uncovering the drivers of repeat purchases with a retailer among US consumers.

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Table of Contents

  • Retail Success Means Understanding Consumer Choices
  • What Drives Consumers To Shop With These Retailers?
  • Amazon Stands Out For Retailer Performance
  • RECOMMENDATIONS

  • Push The Retail Boundaries For Innovative Customer Offerings
  • WHAT IT MEANS

  • Retail Preferences Are Universal But Change As The Status Quo Does
  • Supplemental Material
  • Related Research Documents