Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Why Tablets Like The iPad Matter To Financial Services eBusiness Executives

Tablets Will Transform Face-To-Face Client Interactions

April 28, 2011


  • By Alexander Hesse
  • with Benjamin Ensor,
  • Beth Hoffman,
  • Bill Doyle,
  • Myriam Da Costa

Why Read This Report

Tablets enable financial services eBusiness executives to develop services that are fast, rich, collaborative, portable, and cool. Because of these unique characteristics, we expect tablets to have a limited impact on self-service interactions but transform some face-to-face interactions between clients and advisors. As tablets become more widespread, eBusiness and channel strategy executives need to optimize their browser-based websites for tablets, define a tipping point to decide when to build native tablet apps, develop services that make use of the devices' full potential, and review whether and when to replace the tools advisors use today.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Tools And Templates

Models and Calculators

calculator icon
  • iPads Are Particularly Popular Among Young And Wealthy Consumers With Investments