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For eBusiness & Channel Strategy Professionals

Why Tablets Like The iPad Matter To Financial Services eBusiness Executives

Tablets Will Transform Face-To-Face Client Interactions

April 28, 2011

Authors

  • By Alexander Hesse
  • with Benjamin Ensor,
  • Beth Hoffman,
  • Bill Doyle,
  • Myriam Da Costa

Why Read This Report

Tablets enable financial services eBusiness executives to develop services that are fast, rich, collaborative, portable, and cool. Because of these unique characteristics, we expect tablets to have a limited impact on self-service interactions but transform some face-to-face interactions between clients and advisors. As tablets become more widespread, eBusiness and channel strategy executives need to optimize their browser-based websites for tablets, define a tipping point to decide when to build native tablet apps, develop services that make use of the devices' full potential, and review whether and when to replace the tools advisors use today.

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  • iPads Are Particularly Popular Among Young And Wealthy Consumers With Investments