Trends Report

Why Your Enterprise Isn't Intelligent

Benchmark Your Enterprise Intelligence Against Peer Organizations

December 9th, 2014
Jody Sarno, null
Jody Sarno
With contributors:
Mary Pilecki , Olivia French , Josh Bernoff

Summary

How well do companies leverage their knowledge of customers? Our Q2 2014 Intelligent Enterprise Self-Assessment Scorecard, administered to customer insights (CI) pros and marketing leaders from 77 companies, demonstrates that when it comes to customer intelligence, there is an urgent need to address deficiencies in culture, technology, people, data, analytics and measurement, and process. CI leaders and the firms they serve can use this report to benchmark their current maturity against peers and use the results of their own assessment to prepare for the changes needed to become an intelligent enterprise.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.